According to a recent Bitkom study, one in five companies already uses virtual or augmented reality—primarily for training, instruction, and professional development. For AR, the main focus is on instruction, vocational training, and professional development (64 %), followed by design and planning (60 %), collaboration (36 %), marketing and trade fairs, remote maintenance, and step-by-step instructions. For VR, the leading applications are design and planning (74 %), training and professional development (61 %), collaboration (46 %), and marketing (37 %). Immersive technologies are therefore no longer a topic for the future, but an integral part of modern healthcare and learning concepts.
In my projects, we go one step further: XR is used strategically to strengthen mental health, develop professional and social skills, and open up new learning environments through 360° educational journeys and gamification. XR creates environments where learning and well-being come together—accessible, motivating, and human-centered. Through immersive training in communication, stress management, and workplace simulations; experiences that foster mindfulness, self-efficacy, and resilience; and hands-on approaches to awareness, sustainability, and professional development, XR becomes an effective tool for personal and professional growth.
For companies, the use of virtual and augmented reality offers numerous benefits: realistic and safe training, greater motivation to learn and improved knowledge retention, more efficient onboarding and increased productivity through AR support, collaboration across distances, cost and resource savings, better customer interaction, and the ability to safely practise hazardous tasks. At the same time, XR solutions promote inclusion and diversity while strengthening resilience and mental health—making them a crucial tool for sustainably supporting skills development, participation, and innovation. LinkedIn Innoversa Factory GmbH
