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Winegrowing Meets Virtual Reality: Bringing Together Craftsmanship, Nature and Digital Education

With our DISCOVER suite of VR simulators, anyone interested can experience the work of a winegrower in virtual reality—from precise vine pruning to tending the vines. Those who are passionate about working in viticulture, horticulture or agriculture, or who train the skilled professionals of tomorrow, can use it to bring together wine, nature and craftsmanship in an innovative way. The simulation offers a tangible sense of just how demanding yet fascinating work in the vineyard can be.

The immersive experience reveals skills, interests, and strengths that often remain hidden in traditional career guidance formats, opening up new pathways to careers, education, and inclusion. Young people can explore the craft behind winemaking through play, learners can train safely in a realistic virtual environment, and businesses can showcase the quality of their training programs in a modern and appealing way. This creates new approaches to career guidance and vocational training that are both practical and motivating.

The solution is particularly well suited to wineries seeking to prepare young professionals for vineyard work through realistic training; viticulture schools and specialist centres looking to integrate modern learning methods into their programmes; and vocational training organisations, education providers, career advisers and job coaches aiming to present careers related to agriculture and viticulture in a realistic and engaging way. Together with MIMBUS Discover and other solutions, Innoversa Factory GmbH offers immersive experiences for the workplace, education and healthcare—practical, accessible and future-focused.

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